Virtual Charity Challenge’s Yeti Challenge
2020
The packaging this replaced was trying to display too much technical information resulting in the key information getting lost. So I created a face specifically for the required technical information allowing the other faces to highlight the key information more prominently, this also allowed the image to take primary focus on the boxes. I had the products shot on black acrylic to create a premium look and using the brand black to good effect. The clean, professional and premium vibe goes perfectly with Collingwood’s brand values and the elevation in quality made it an easy decision for the company to move the packaging in this direction. All elements of this packaging are 100% recyclable.
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