2023

A brochure driven by lifestyle and technical articles. Suncademy needed to inform their customer of the importance of using the right type of sun cream and display their expertise through technical articles. They wanted to connect with their target audience through selling the lifestyle of an active professional woman in the sun. They had some great product photography available but needed stock imagery to complete the brochure, so I needed to find the perfect stock photography to connect with their audience and their messaging. I went with a very clean premium style as it would make the articles easier to digest and elevate the brand as a premium brand. As they had not had a brochure of this nature done before I needed to choose everything from the colour pallet to the fonts. I went with skin tones as the colour pallet given the subject matter and a serif font for heading to give a premium feeling and a sans serif font for clean clear information as the body copy. I think the design along with the blend of product photography and lifestyle shots and technical articles work really well to project Suncademy as a lifestyle brand that are experts in their field.