Collingwood Highlights
2022
A brochure used to launch the new branding with vibrant colours, new messaging, and an application led approach to products. To introduce customers to the new messaging the new people centric persona is the first thing they will see when opening the brochure. This then moves directly into the key values and focuses for Collingwood including sustainability, how people experience quality of light, and improved energy efficient lighting. Once it moves into the product section this is broken down into an application orientated approach working back from the customers needs. There are QR codes to shorten the brochure making it easier to find what the customer needs and minimise the size of the print to maintain a sustainable approach. This brochure is primarily used to attract new business highlighting Collingwood’s ability to fully meet any installations needs.
This brochure was made using a carbon neutral printer using FSC paper stock and only fully recyclable finishes.
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