Collingwood Premium Product
2019
Launching a brand new premium range of downlights called 1901. To create the sense of prestige I left the front cover completely brand black but added a gold foil 1901 logo so the name of the range could make a statement. There are over 3000 versions of this product range making the biggest challenge of the brochure clearly communicating how to choose and order the correct one whilst maintaining a premium feel to the brochure. I achieved this through dedicating more pages to the product code matrix and treating it as a visually exciting piece rather than a big list or a table, this simultaneously allowed me to make a point of each of the key features. This coupled with some nice photography allowed a brochure that is very technical to feel very premium and elegant.
This brochure was made using a carbon neutral printer using FSC paper stock and only fully recyclable finishes.
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