Collingwood
2022
Collingwood was looking to evolve it’s brand identity to become more personable, maintain it’s perception of quality, and reinvigorate it’s history of innovation. The vibrant colour palette injects life and energy back into the brand making it feel more innovative, and when used in clean ways making the most of typography still feels very clean and high quality. The new font is clean and modern looking and rounded to give a friendly more personable feeling. The biggest change is the introduction of people in photography and changing the way in which they talk about the products to be less technical and more human centric. It’s how all of these small elements come together to forma. bigger picture.
Click on the link below for the full brand guidelines in all it’s detail.
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